• Client:   Mountedge
• Industry:   Packaged Drinking Water
• Scope:   Complete Brand Identity Design

Project Overview:

Mountedge, a premium packaged drinking water brand, came to us with a mission rooted in purity, quality, strength, and nourishment. With a vision to redefine hydration for modern consumers, Mountedge needed a brand identity that reflected its technological sophistication, health-first philosophy, and premium positioning. At Allez Brandworks Pvt. Ltd., we created a complete visual and verbal identity that captures the core essence of Mountedge — elegant, pure, and forward-thinking. Our team developed a sleek and refreshing logo, calming color palettes inspired by oceanic tones, clean typography, and packaging designs that resonate with both mass-market and premium clientele.

Key Deliverables:

Logo & Visual Identity Design Brand Strategy & Messaging Bottle Packaging Concepts (Regular, Premium & Custom Branded) Typography & Color Systems Brand Guidelines & Mockups

Outcome:

A modern, health-centric brand that reflects trust, purity, and premium quality — exactly what today's consumers expect from bottled water brands.

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