Brand Development
Unlock Your
Brand's Potential
with us.
Who We Are
Allez Brandworks Pvt Ltd is a branding agency based in Pune. We shape brand identities and design thoughtful digital experiences.
For over 15+ years, Allez has been pushing creative boundaries and crafting high-impact brand communication solutions. Trusted by leading names like Kotak Mahindra Bank and Mitsubishi Electric, we use our in-house expertise to help brands tell their stories and achieve their goals.
Discovery & Strategy
Research: This phase involves gathering information about the target audience, competitor landscape, and brand potential. It includes market research, customer surveys, and competitor analysis.
Brand definition: Based on gathered insights, this phase defines the brand's core values, mission, vision, and unique selling proposition (USP).
Development & Design
Brand identity: This sub-phase defines the brand's visual identity, including logo, color palette, typography, and imagery. This should visually represent the brand's core values and resonate with the target audience.
Brand voice and messaging: Establishing a consistent voice and tone of communication that aligns with the brand identity and resonates with the target audience is crucial.
Implementation & Launch
Marketing and communication: This phase involves launching marketing campaigns and content across various platforms to create brand awareness, generate interest, and engage the target audience.
Brand experience: Ensuring a consistent and positive brand experience across all touchpoints, from marketing materials to customer service interactions, is critical.
Management & Growth
Brand monitoring and performance analysis: This phase involves measuring Brand awareness, perception, and key marketing metrics to track progress and identify areas for improvement.
Brand evolution and adaptation: Brands need to be dynamic and adapt over time to stay relevant in a changing market. This phase involves continuous evaluation, refinement, and innovation to ensure the brand remains competitive and relevant to its target audience.
Recent Works
Here are some of our favorite projects we have done lately. Feel free to check them out.
Get inspired by our latest work and discover the possibilities.
Teknovace Coatings
Challenge: Establish a brand identity for Teknovace, a new-age paints & coatings company with a pan-India presence, that embodies their mission to "beautify the world" through innovative technology.
Solution: We developed a comprehensive brand identity package, including logo design, color palette, typography, and visual guidelines. This visual language reflects Teknovace's commitment to innovation, quality, and sustainability, aligning perfectly with their diverse product categories: Wood Coatings: Warm and natural tones evoke the beauty of wood. Decorative Paints: Bold and vibrant colors inspire creativity and personal expression. Automotive & Industrial Coatings: Sleek and sophisticated visuals convey strength and reliability.- Brand Identity Development
- Visual Design System
Kotak Mahindra Bank Ltd
Challenge: Develop a compelling digital video ad in Marathi for Kotak Mahindra Bank, promoting their "Kotak Business One Account" to regional audiences.
Solution: We provided a comprehensive solution, covering: Marathi Script Development: Crafted a culturally relevant script connecting with the target audience on a deeper level. Voice-Over Recording: Partnered with experienced Marathi voice talent to deliver a clear and engaging narration. Video Editing: Seamlessly combined visuals and sound design to create a captivating and impactful ad.
- Video Production
- Scriptwriting
- Voice-over
- Video Editing
Antiquity Nutrition
Challenge: Develop a comprehensive brand identity for Antiquity Nutrition®, a new startup offering unique, traditionally cultivated products rooted in ancient knowledge.
Solution: We crafted a brand identity that seamlessly blends the essence of pāramparīya (tradition) and satvik (pure) principles with a modern aesthetic. The key elements included: Brand Name & Logo: "Antiquity Nutrition®" evokes a sense of history and heritage, while the logo incorporates subtle references to the Panchmahabhut (five elements) representing balance and harmony. Visual Identity: The color palette and typography reflect natural elements and create a calming, premium feel. Packaging Design: We designed packaging that prioritizes sustainability while celebrating the natural beauty of the products.- Brand Identity Development
- Packaging Design
- Visual Design System
Rabbit n Turtle
Challenge: Design a brand identity and in-store experience for Rabbit & Turtle, a growing kids' store chain in Pune with a focus on creating whimsical and playful spaces for children.
Solution: We developed a comprehensive brand experience, encompassing: Brand Identity: A playful logo featuring a rabbit and a turtle, combined with vibrant colors and cheerful typography, captures the essence of fun and exploration. Promotional Creatives: Engaging illustrations and catchy slogans were used across various marketing materials to attract and delight young minds. In-Shop Branding: We transformed the store environment with playful graphics, interactive displays, and themed sections for different product categories. This created a joyful and immersive experience for children and parents alike.- Brand Identity Development
- Shop Branding
- Visual Design System
MountEdge
Challenge: Develop a distinctive brand identity and visual language for Mountedge, a new entrant in the Indian packaged drinking water market.
Solution: We challenged the industry norm by introducing a bold and unconventional color choice - purple for the first time in industry. This choice symbolizes: Purity and Elegance: As we delve deeper into the ocean, colors fade, leaving behind a sense of pure, pristine beauty. Innovation and Uniqueness: Mountedge's commitment to cutting-edge technology is reflected in this unconventional color choice. The brand identity further encompasses: Logo Design: A modern logo design emphasizes quality and strength. Promotional Creatives: Engaging visuals capture the essence of purity and hydration. Packaging Design: The packaging design, incorporating the purple color scheme, presents a sophisticated and premium look.- Brand Identity Development
- Packaging Design
- Visual Design System
PlusPay
Challenge: Develop a comprehensive brand identity and user interface (UI) for PlusPay®, a new loyalty platform empowering businesses to drive customer engagement and boost revenue.
Solution: We provided a holistic brand experience, including: Brand Identity: Crafted a name ("PlusPay®") and logo that convey the concept of increased value and rewards. Promotional Creatives: Designed engaging marketing materials to inform businesses about PlusPay®'s benefits and attract potential clients. Mobile App UI Design: Created a user-friendly and visually appealing app interface for both businesses and customers, fostering seamless interaction and loyalty program management.- Brand Identity Development
- UI Development
- Visual Design System
What We Do
Our services are tailored to make your business grow and stand out.
Our team have been meticulously selected for their skills, talent, qualifications and experience. Our staff include project managers, illustrators, graphic designers, developers, production managers and experts, many with higher degrees in their respective fields.
Brand Strategy & Development:
This includes market research, competitor analysis, brand positioning, defining brand voice and messaging, and crafting a comprehensive brand identity.
Visual Design:
This encompasses logo design, color palette, typography, brand guidelines, packaging design, and website design development to create a consistent and impactful visual representation of the brand.
Product Design Development:
We transform ideas into user-centric products through strategic design, prototyping, and meticulous testing. From concept to launch, we bridge the gap between user needs and innovative product solutions.
UI/UX Research & Design:
We bridge the gap between user aspirations and technological possibilities, ensuring your products and applications are not just visually stunning, but intuitively delightful.
Digital Marketing & Advertising:
From crafting online advertising campaigns to managing social media presence and search engine optimization (SEO), a creative agency can help brands utilize digital channels to reach their target audience effectively.
Printing Solutions:
We offer a full suite of Latex / UV / Offset print services, including keypad printing for precise product labeling and in-house expertise to cater to all your corporate printing needs.
Brands we have had priveledge to work with
