Dhanashree Hospital – Launch Campaign

• Service:  Strategic Launch Campaign
• Branding   , Advertising
• Digital Marketing  

Project Overview

Allez Brandworks Pvt. Ltd. had the privilege to partner with Dhanashree Hospital, a leading multi-speciality hospital in Moshi, to craft and execute a comprehensive launch campaign. With a strong legacy of over 30 years in compassionate healthcare, the hospital needed a powerful brand relaunch to communicate its cutting-edge infrastructure, modern medical services, and commitment to patient care.

Our Objectives

Introduce the hospital’s brand identity across Moshi and surrounding areas Communicate the breadth of multispeciality services and advanced technology Build credibility and visibility in both online and offline channels Drive local awareness and footfall through targeted outreach.

What We Delivered

Launch Strategy & Brand Positioning: Defined core messaging around trust, technology, and community care Creative Campaign Design: Developed engaging visual assets for hoardings, brochures, and digital channels. Digital Marketing: Ran geo-targeted ad campaigns across Google, Facebook & Instagram to build local visibility. Outdoor Advertising: Designed and placed high-impact hoardings and banners across high-footfall zones. Content Development: Created SEO-optimized content to support organic reach and web discovery.

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