PlusPay® – New Brand Identity Development

• Client Industry:   Engagement & Loyalty Solutions
• Service Provided:   Brand Identity Design & Strategy
• By:   Allez Brandworks Pvt. Ltd.

Project Overview:

In today’s hyper-competitive retail and e-commerce market, customer loyalty is everything. PlusPay® is a powerful platform that helps brands drive repeat sales and increase revenue through intelligent engagement and loyalty programs. With a proven model that enhances consumer purchasing power, PlusPay® empowers brands to build lasting relationships with their customers.

Our Role:

When PlusPay® approached Allez Brandworks Pvt. Ltd., they needed a fresh, strategic brand identity that matched the strength of their platform and the innovation behind their service. We developed a brand system that not only looked modern and professional but also reflected trust, technology, and consumer empowerment.

What We Delivered:

A refreshed logo that symbolized connection and value A sleek, color palette and typography system to elevate brand consistency A clear, compelling brand tone and messaging framework Brand guidelines to ensure consistent use across all digital and print assets Visual mockups for marketing and UI elements

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